Kendrick Lamar will take the stage as the 2025 Apple Music Super Bowl LIX Halftime show performer
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After Lil Wayne expressed disappointment over not being chosen as next year’s Super Bowl halftime show performer in his hometown of New Orleans, questions were raised about how that decision is made.
On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game.
“It’s a decision that Jay makes,” he said. “Since we’ve been onboard with that show, he’s made it every year, and it’s been amazing. He’s always picked right.”
JAY-Z and Roc Nation entered a partnership with the NFL in 2019 that tasked him with being the league’s “live music entertainment strategist” and to assist with social-justice reform initiatives.
On Sept. 7, NFL, Apple Music, Roc Nation and Kendrick Lamar announced that the “Not Like Us” rapper will be performing at the 2025 Apple Music Super Bowl LIX Halftime show on Feb. 9, 2025 at at the Caesars Superdome in New Orleans.
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Speaking to the decision, Collins said Lamar will surely put on a great show.
“We love Wayne,” he said. “There’s always Vegas odds on who’s going to get to perform it. But I think we’re going to do an amazing show with Kendrick, and I think everybody’s going to love the halftime show. I know Kendrick is going to work exceptionally hard to deliver an amazing show.”
After the official announcement, the “Empire State of Mind” rapper, 54, released a statement.
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision,” he said.
Adding, “He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Lamar was previously tapped as a halftime performer in 2022, joining Mary J. Blige, Snoop Dogg, Eminem and 50 Cent for Dr. Dre’s star-studded performance for Super Bowl LVI.
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Wayne, 41, expressed disappointment over the decision in an Instagram video posted days after the announcement.
“First of all, I wanna say forgive me for the delay,” the “How to Love” rapper said. “I had to get strength enough to do this without breaking. I’mma say thank you to every voice, every opinion, all the care, all the love and the support out there. Your words turned into to arms and held me up when I tried to fall back.”
“It hurt a whole lot,” he added. “I blame myself for not being mentally prepared for a letdown and for automatically mentally putting myself in that position like somebody told me that was my position.”
“But I thought there was nothing better than that spot and that stage and that platform in my city, so it hurt,” he continued, later thanking his “f—ing amazing fans” for their support.