In t frst Sce J movie, Michael Jrdan played rl s mself, wc lpd t fl bcom ssive sccess t t bx ffce. It nratd $1.2 blln fr rchandis sls lne. T sccess f t frst ncouragd Wrnr Brters t sk LBron Jes for t sql, Sce J: A Nw Lacy.
Brn Wndorst rvides n n-dpth nlysis n s bk, LBrn Inc.: T Mkng f Bllon-Dollar Atlt. H tlks but w t ntl trmph f t frst Sce J fl tivated LBrn Jes t rticite n t sql. T dcision t er n vie ws dren by tir brder bsness rsits. Bt, Mchael nd LBrn rcognizd t rtunity t nanc tir brnd nd xand tir rketbility byond bsktbll. Ts ernces by t bsktbll serstars lyed snfcant rl n plifying tir brnd age. It frter nbld tm t rmte tmslvs n derse dains.
Mchael Jrdns sccess wt Sce J de LBrn Jes consider rl n t sql
In s bk LBrn Jes Inc., Brn Wndorst glgts t chievements f t 1996 fl Sce J on ts rls. T rgns f Sce J can b trced bck t Nk Ser Bwl d n 1992. In t d, Ar Jrdn nd Hr Jrdn (Bs Bnny) wr tted inst ch ter.
T rsect f Mchael Jrdn lying lngside t conc Lny Tns characters ws gly eling. Ts ntusiasm trnsltd nt t fls trndous sccess. It nratd $250 llon n bx ffce rnu, scuring ts sitin s t second-highest-grossing bsktbll vie.
Wndorst ls glgts tt Wrnr Brs. chieved pproximtely $1.2 blln n sls trug 78 rchandis rducts fturing Jrdns age. En t ts dy, t fl rtins ts cult classic stts. Ts srked LBrns ntrst nd wllnness t brac comparable rl. Wndorst dscusses ts sect n s wrtn.
Wn Trnwreck came t, LBrn ws lded fr s rformanc nd s blty t dlvr fnny lns. T Nw Yrkr called t t ratst vie rformanc by n ctive rfessinal bsktbll lyer, wc ws g rise t b sr. Tn in, ws lying mself, jst s d lyed rsions f mself n t ter cting rls d bn rt f. Mybe, jst ybe, f LBrn comes ff s t ro n Sce J 2 could flfll nther drm tts bn bncing rund s ad er t years: t ly sperhero.
Hw ds Sce J: A Nw Lacy fturing LBrn compare t Jrdns 1996 Sce J?
T 1996 rls f Sce J rcivd considerably re sitive critical rcption, wt t Ccago Sn-Tmes nd t Ccago Trbne bt vn t vie tmbs . On Rttn Tates, t fl btined 43% rovl rtng, wt n erge score f 5.3/10. It ws wdly rardd s sld childrens vie nd s intined ts cultural rlanc t ts dy.
In trs f bx ffce rformanc, t vie rnd $90.5 llon n t Untd Stts nd $159.7 llon n ter nternatonal trrtors, rslting n wrldwde ttl f $250.2 llon. Hwvr, t ers tt t se ll f sccess dd nt trnslt t t nw Sce J fl.
LBrn Jes fl, A Nw Lacy, chieved bx ffce rss f $70 llon n t Untd Stts nd Cnd. Ts ws coupled wt n ddtonl $93 llon fr ter trrtors. T vie rnered wrldwde ttl f $163 llon n bx ffce rnu, sgnfcantly lwr tn t frst n. T critical rcption t t fl dd nt t LBrns xpctations. Sce J: A Nw Lacy rcivd tr t f fr Gldn Rsberry Awrd ninatins, ncludng LBrn mself wnnn t wrd fr Wrst Actor.